Street Date:
October 13, 2020
Home Entertainment
Product Overview
As mayors of neighboring New Hampshire towns, longtime rivals Liam and Sarah are determined to best each other on their way to leading their hamlets to victory in the annual statewide “Christmas Spirit Competition.” When both towns unexpectedly advance to the contest’s final round, the mayors decide their best hope lies in working with, rather than against, each other. As they collaborate on a celebration showing what Christmas means to their communities, they discover their own holiday miracle: love.

Demo: Women Ages 25-54
Stars: Tricia Helfer (Sun, Sand & Romance, Operation Christmas), Eric Mabius (Welcome to Christmas, Signed, Sealed Delivered), Aliza Vellani (“Riverdale”, The Art of Racing in the Rain)
Director: David Weaver
Prod. Year: 2019
Rating: NR
Runtime: 83 min.
Language: English
Subtitles: English SDH
Marketing Highlights
  • Part of Hallmark Channel’s tentpole event - Countdown to Christmas!
  • Premiered 12/22/19 to 2.1 MM total viewers
  • Reached over 4.3 million unduplicated total viewers over the holiday season
  • Ranked as the highest rated & most watched movie of the week among HHs & P2+!
  • Hallmark Channel’s 2019 Countdown to Christmas reached 60 million unduplicated total viewers and ranked #1 with women 25-54 in all Q4 (total day).
  • This holiday tradition cherished by millions also outperformed all holiday competitors, beating Lifetime by 99% (P2+) and Freeform by 56% (W25-54).
  • Countdown to Christmas drew in a 2.8 HH rating and lifted Hallmark Channel to be the #1 cable network among W25-54 in Q4.
  • About It's Beginning To Look A Lot Like Christmas
    As the largest independent studio in North America, Cinedigm distributes content across every key platform, including theatrical releases, home entertainment & physical formats. Widely recognized for its film/TV/digital production, Cinedigm's catalog features over 52,000 Movies/TV Shows and over 80,000+ Hours of Film.