In-Store Date:
January 01, 2029
Format:
Trade Paper
Book ISBN:
9781617950827
SRP:
$15.99
Status:
Not Visible
Book
Product Overview
BOOK HOOK
Drawing from multiple experiences with persecuted Christians in China, Hanegraaff radically rethinks what it means to live the authentic Christian life. Inspired by Watchman Nee’s classic, multi-million bestseller, The Normal Christian Life (1957).

CONTENT
Simultaneously released in China and the United States, this revolutionary book brings into view a fresh expression of authentic New Testament Christianity, unencumbered by westernized cultural trappings. The Authentic Christian Life lovingly moves us from doctrine to intimacy with the living God.

HANK HANEGRAAFF
Hank Hanegraaff is host of the Bible Answer Man, heard daily throughout the United States and Canada via broadcast radio, Sirius/XM 131, and on the Internet. He’s the author of such bestsellers as Christianity in Crisis and The Prayer of Jesus. Hanegraaff is president of the Christian Research Institute (CRI) based in Charlotte, NC (www.equip.org).

MARKETING
  • NATIONAL MEDIA: Features targeted to national print and television media including The Blaze, TBN, Daystar, Beliefnet, USA Today, Christianity Today, and religion editors in the top 20 markets.
  • ONLINE ADVERTISING: Banner and e-newsletters advertising on influential outlets such as Biblegateway.com, OnePlace.com, Bible.org, and Crosswalk.com, guaranteeing over 5 million impressions per month.
  • E-MAIL CAMPAIGN: Three-phase e-mail campaign hitting 250,000 pastors and church leaders, driving recipients to retail.
  • RADIO LAUNCH: Promoted on Hanegraaff’s daily radio program airing on Sirius/XM satellite and Salem Radio Network, covering 350 stations and reaching in excess of 1 million people daily.
  • PRINT ADVERTISING: Multi-month full-page ad in Christian Research Journal with more than 50,000 monthly readers.
  • OP-ED CAMPAIGN TO GENERAL MARKET MEDIA: A series of relevant, thought-provoking opinion editorials placed with Washington Times, Washington Post, WorldNetDaily.com, FoxNews.com, Newsmax.com, and others.

    BOOK SPECS
    SHIP DATE: July 6, 2015
    IN-STORE DATE: August 4, 2015
    ISBN: 9781617950827
    FORMAT: Jacketed Hardcover
    TRIM SIZE: 5.375” x 8”
    PAGE COUNT: 256 pages
    RETAIL PRICE: $15.99
    CATEGORY: REL012070 / RELIGION/ Christian Life/Personal Growth
    CARTON QTY: 36
  • Dove Review
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